We help you develop a luxury client experience with systems, operations, and social media strategies that your clients can’t get enough of.

enjoy your free time, and not worry about never having enough time in the day.

You also deserve to make tons of money,



INSTAGRAM | PINTEREST | BLOGGING | HONEYBOOK | VIP-DAYS | STRATEGY SESSIONS | & MORE

→ Not generating quality leads

→ struggling to manage your time and get everything done

→ feeling overwhelmed or unaligned with your business 

→ wasting time learning how to do everything yourself when you’d rather be living in your zone of genius

→ struggling to keep up with changing social media trends

→ avoiding certain tasks because they make your brain hurt

→ the friend everyone calls wonder woman yet you feel like you're drowning

We can help you step into your role as the CEO of your business.

If you’re…

Together, we can help your business…

→ feel effortless

→ attract more aligned clients and dream locations

→ make the kind of revenue you deserve

Our zone of genius is helping wedding pros stay in their zone of genius. 


EXECUTIVE & CREATIVE SUPPORT | INSTAGRAM MANAGEMENT | BLOG MANAGEMENT | PINTEREST | HONEYBOOK vip-week | VIP-DAYS | STRATEGY SESSIONS|

As wedding pros, your schedule and priorities shift weekly if not daily. Managing the front-end of your business can be stressful enough, now add on all of the back end tasks and you can be up to your eyeballs in work. You’re feeling overwhelmed, on the verge of burnout and frankly all you want is a glass of wine at this point. Our Executive & Creative Support services were designed to help wedding pros take back control of their business, grow, scale and feel re-inspired.

Choose between having 20-40 hours each month of support from someone who has years of experience working within the wedding industry. Whether you need help with email correspondence, calendar management, wedding guide design support or submitting your work to be featured in magazines like Vogue. Our goal is to help minimize your work on the back-end so you can focus on your zone of genius.  

Executive & Creative Support

no. 01

20 - 40 hours per month | investment starts at $1,500

creative & executive support deliverables

+ Manage vendor and client correspondence 
+ Carefully clean up and curate inbox through the use of labels and filters
+ Manage scheduling calls and organizing your Google Calendar
+ Submit work to publications and magazines
+ Prepare guides, brochures, proposals, and invoices 
+ Ongoing CRM system support and maintaining client information and projects
+ Custom-made email templates that best fit your brand communication style and voice
+ Create or support wedding timeline-building
+ Design support for wedding/session materials such as pricing guides, wedding guides, etc.
+ E-Commerce shop setup and assistance


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INVESTMENT | STARTS AT $950 PER MONTH

INSTAGRAM
MANAGEMENT

no. 02

Social media is an incredibly powerful tool for many creative businesses. For wedding pros, it serves as the bridge connecting you with your dream clients. It can be the key to having an inbox full of inquiries, when done the right way. Strategy and consistency are the key ingredients to absolutely thriving on your socials, but who has the time? With an overloaded work-schedule, binge-watching The Bachelor and trying to maintain somewhat of a work/life balance, the last thing wedding pros want to do is divulge into the wild world of social media.

We focus on learning the ins & outs of your brand, honing in on your business goals and curating the feed that you’ve always dreamed of. From there, we’re going to create an online presence you feel aligned with and will allow your business to flourish and grow. From auditing and optimizing your account, hashtag sets to feed curation and design, to video editing for reels and monthly social media reports, I’ve got you covered.

* Option to add Blogging or Pinterest Services *

INSTAGRAM management
deliverables

+ Account audit, personalized video walkthrough, & optimization of your social media account
+ Questionnaire to determine brand voice, target audience & social media goals
+ Execute content strategy to best support specific business goals
+ Carefully curated and personalized captions, photo selection, and feed curation
+ An individualized posting schedule created to post at the most optimal times 
+ Unique and customizable hashtag research and strategy
+ Choice of bi-weekly or monthly 1:1 strategy meetings and check-ins
+ Monthly social media report

inquire

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our zone of genius is helping wedding pros stay in their zone of genius. 

Marissa n.

" Carla is truly the most amazing person & VA ever!! She is 100% in your corner, fully ready to help you in any way possible. Not only did she help me grow further in my business, but was such a friend to me! I literally trust her with my life! I could not be where I am in my business today if it wasn't for her expertise, help & encouragement. She exceeded my expectations! I felt like she was my best friend that I've known my whole life & was so easy to talk to! I'm forever thankful for her and her talent, dedication, help & kindness. I couldn't recommend her enough!!"

Faith D.

"I'm not even kidding, Carla was the best thing that ever happened to me. She's efficient while still making sure everything is done right. From email tasks to social media management to just being the best supporter ever. She's a breath of fresh air and a joy to work with"

Wynter c.

"I can't speak more highly of Carla. She is so kind, organized, and wonderful to work with. I knew we were a good fit from the first call. She has completely changed the way I run my business and also how I stay on track with the long list of to dos that we have. If you are thinking of hiring Carla, do it. She is so worth it!!"

Nathalie z.

"OMG!! I can't express it enough but working with Carla was the most seamless and the most helpful thing for my business! It helped me get all of my backend under controls so I could head into the new year feeling fresh and put together! Carla helped me write all of my email templates, catch up on blog posts, and set me up for success on instagram. 10/10 can't wait to work with her again"

Dani k.

“Carla is such a pleasure to work with. Her fun, bubbly personality brings life to the social media content she writes and she also works hard to really get to know my unique business brand. I would recommend her to anyone looking to outsource their social media.”

kind WORDS

the memories

the moments

Blogging is one of the best ways to organically market your wedding business, when done correctly. Not only is it a great way to show off your work to potential clients, but it’s one of the greatest ways to increase your SEO (search engine optimization) and rank on the first page of Google. Through a personally built blogging strategy for your business, we can not only increase the number of clients who find you through search engines, but help you serve as a resource within the wedding industry.

A complete backend SEO audit and video walkthrough is performed prior to us beginning your blogging journey. We want to ensure you have a solid foundation before moving forward to part two. You will then have a choice of 2 Evergreen and 2 Portfolio blogs, or 4 Portfolio blogs written per month. From there, your blogs will be under works to be carefully designed with SEO-friendly copy. By the end of the month, you’ll have 4 completely Done-For-You blogs ready to hit your website, get dream inquiries and takeover Google search!

* Option to add Pinterest Management service *

investment | $1,100 PER month

blog management

no. 03

+ SEO Web Audit, personalized video walkthrough, and backend website optimization
+ Choice of 2 Evergreen and 2 Portfolio or 4 Portfolio blogs
+ Photo selection and personalized blog design
+ Customizable keyword research performed for optimal blog performance
+ Competitor analysis
+ SEO-friendly website copy
+ Blog limit of up to 2,500 words per blog 


BLOG MANAGEMENT
deliverables

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If you want to organically market your wedding business without the commitment of paying a monthly retainer, then our A La Carte Blogging services are perfect for you. Book an A La Carte Blogging service whenever you feel your SEO is severely lacking, you want to book more weddings at a specific venue, or serve as a resource to your clients and community. You are able to receive a Done-For-You blog, with complete SEO-friendly copy with a one-week turnaround time. Choose between Evergreen or Portfolio blogs and start sharing that work, gaining more aligned clients and increasing your rankings on Google Search.

a la carte blogs

investment | $150-$200 per blog

no. 04

If you're at a place in your wedding business where you don't want the commitment of paying a monthly retainer, but still want all the goodies then our VIP-Days are exactly where you need to be. Choose from either our Instagram VIP-Day or Blogging VIP-Day where we can transform your business, have you feeling more aligned with your goals and increase the quality of your leads.

Vip-days

no. 05

investment | $1,000 // payment plans available

INSTAGRAM VIP-DAY
DELIVERABLES

+ Pre-VIP Day instagram questionnaire
+ Day-of 45 min onboarding and strategy meeting
+ Execute content strategy to best support specific business goals
+ A month’s worth of hand-crafted ready to use posts 
+ Carefully curated and personalized captions, photo selection, and feed curation
+ An individualized posting schedule created to post at the most optimal times 
+ Custom-built hashtag sets
+ Personalized video walkthrough of your designed feed and content
+ Handcrafted PDF document with tips and tricks to best perform on your IG

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INQUIRE

blogging VIP-DAY
DELIVERABLES

+ Pre-VIP Day blogging questionnaire
+ Day-of 45 min onboarding and strategy meeting
+ Choice of 2 Evergreen blogs and 1 Portfolio or 3 Portfolio blogs
+ Photo selection and personalized blog design
+ Customizable keyword research performed for optimal blog performance
+ Competitor analysis
+ SEO-friendly website copy
+ Blog limit of up to 2,500 words per blog


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Just need a kickass CRM?

Honeybook is a platform that was designed with wedding pros in mind. It offers everything you need to organize the backend of your business–email automation, lead capture, invoicing, questionnaires, and more. The issue is, it can be a bit of a b*tch to set up. Having an expert (that’s me) step in and take over your HB setup means that there won’t be anything missing in your internal systems. Say goodbye to the days where you spent 30+ minutes answering emails, or responding to the same questions over and over again. Automating your backend systems means less time behind-the-scenes and more time building relationships, securing leads and focusing on growing other areas of your business.

Within one week we will completely transform your Honeybook into a CRM that works to make your life easier, not harder. Your clients deserve (and want) a solid and seamless client experience that will keep them coming back for more. Together we will build the CRM your clients and your business needs and deserves.

Honeybook vip week

Maybe you’re not ready for a full-fledged team member, but you are ready to let automations take some of the heavy lifting out of your hands.

investment | BETA PRICING AT $1,500 // payment plans available

no. 06

HoNEYBOOK VIP WEEK DELIVERABLES

+ Complete video audit of backend systems, emails and workflows
+ Onboarding Questionnaire
+ 1 hour onboarding call to discuss goals and strategy 
+ Carefully clean out old projects, unused email templates, brochures, proposals, etc.
+ Build and design custom and unique proposals, brochures and questionnaires
+ Personalized email templates that best fit your brand communication style and voice
+ Update invoicing and contracts
+ Build out custom workflows and automations
+ 1 hour wrap-up call to show you how to use your new CRM bff

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inquire

For monthly retainer services, we do not offer payment plans. However, for our VIP-Day and Honeybook VIP Week Services we offer three different payment plan options to make it as easy and accessible for everyone to be able to enjoy!

Do you offer payment plans?

I truly believe that it takes time to see results and growth when implementing new strategies into your business. Transformation is like a plant–it needs nurture and care in order to bloom. I always require a 3 month minimum commitment with all of my retainer clients. If you’re not ready for that type of commitment, I recommend starting with a strategy intensive and working from there!

Is there a minimum monthly commitment?

You’re speaking my language! Part of having a collaborative process is sitting down together and figuring out which areas of your business need some TLC. We can talk this through together on a Discovery Call (fill out the form above to get one on the books).

I don’t know what I need, but I know I need support. Can you help me figure it out?

Yes! I am always looking for passionate wedding professionals to collaborate and work with. If, by any chance, we are not a good fit or I don’t have time for the coverage you need, I have a network of amazing VAs/SMMs that I will happily refer you to.

Are you currently accepting new clients?

Full disclosure: I’m not a designer. Your website needs to be done before I can come on for website management. This package includes the necessary tasks to keep it updated, like: slight formatting tweaks, and keeping your portfolio/pricing up to date. If you’re looking for a website designer I will happily send some great ones your way!

What does website management include?

ready to work together?

Let’s take the behind-the-scenes of your business from a headache to a “hell yes.”

ALL RIGHTS RESERVED | CARLA ALEXA | CREDITS | PRIVACY POLICY

HELPING YOU EVOLVE YOUR BUSINESS AND EMBRACE WHAT MAKES YOU BADASS

CREDITS

PHOTOGRAPHY - VICTORIA veneziano, aspen avenue studios

brand design & web template customization - studio romantiques

web template - seventh made

web copy - by kori whitby