I will help you develop a luxury client experience with systems, operations, and social media strategies that your clients can’t get enough of.

enjoy your free time, and not worry about never having enough time in the day.

You also deserve to make tons of money,



social media | Honeybook setup | Pinterest | blogging | strategy sessions | & more

→ struggling to manage your time and get everything done.

→ feeling overwhelmed with social media, blogging, and Pinterest strategies.

→ wasting time learning how to do everything yourself when you’d rather be living in your zone of genius.

I can help you step into your role as the CEO of your business.

If you’re…

Together, we can help your business…

→ feel effortless.

→ attract dream clients and dream locations.

→ make the kind of revenue you deserve.

My zone of genius is helping wedding photographers stay in their zone of genius. 


The perfect entry-point for bringing someone you trust into the backend of your business. Five hours per week is the perfect amount of time to have the basics covered, no longer letting client experience, admin, or social media slip through the cracks. Your coverage can include:

→ SOCIAL MEDIA MANAGEMENT
→ PINTEREST MANAGEMENT
→ BLOGGING
→ WEBSITE MAINTENANCE
→ CRM MANAGEMENT/SET-UP
→ & MORE

Executive & Creative Support

no. 01

5 HOURS PER WEEK / investment - $1,100 per month

→ SOCIAL MEDIA MANAGEMENT
→ PINTEREST MANAGEMENT
→ BLOGGING
→ WEBSITE MAINTENANCE
→ CRM MANAGEMENT/SET-UP
→ & MORE

10 HOURS PER WEEK / investment - $2,200 per month

EXECUTIVE & CREATIVE SUPPORT

no. 02

For the wedding photographer who wants to see a big transformation in the way their business functions. With ten hours per week, we can completely streamline and optimize every aspect of your business. Your coverage can include:

My zone of genius is helping wedding photographers stay in their zone of genius. 

Marissa n.

" Carla is truly the most amazing person & VA ever!! She is 100% in your corner, fully ready to help you in any way possible. Not only did she help me grow further in my business, but was such a friend to me! I literally trust her with my life! I could not be where I am in my business today if it wasn't for her expertise, help & encouragement. She exceeded my expectations! I felt like she was my best friend that I've known my whole life & was so easy to talk to! I'm forever thankful for her and her talent, dedication, help & kindness. I couldn't recommend her enough!!"

Faith D.

"I'm not even kidding, Carla was the best thing that ever happened to me. She's efficient while still making sure everything is done right. From email tasks to social media management to just being the best supporter ever. She's a breath of fresh air and a joy to work with"

Nathalie z.

"OMG!! I can't express it enough but working with Carla was the most seamless and the most helpful thing for my business! It helped me get all of my backend under controls so I could head into the new year feeling fresh and put together! Carla helped me write all of my email templates, catch up on blog posts, and set me up for success on instagram. 10/10 can't wait to work with her again"

kind WORDS

the memories

the moments

If you don’t need complete coverage in your business, but rather, have one area that needs my undivided attention. Select what you need from the list below.

starting at 900/month

no. 06 — blogging

Service-based Packages


no. 01 — PINTEREST MANAGEMENT

no. 02 — CRM MANAGEMENT

no. 03 — email MANAGEMENT

no. 04 — socials MANAGEMENT

no. 05 — website MANAGEMENT

PINTEREST MANAGEMENT

no. 01 |  VIEW NEXT SERVICE

Pinterest is a game-changer for wedding professionals. It’s where most people plan their weddings, so why wouldn’t you want your work on the platform? I will create a consistent posting schedule, create graphics, and help you increase your reach and drive traffic to your website.

CRM MANAGEMENT

no. 02 |  VIEW NEXT SERVICE

A good CRM is essential to a functional business. Gone are the days where we manually send all of our emails, invoices, and guides. Your clients want a seamless experience, and a CRM does just that. The issue is, set-up and maintenance takes skill and time. I’ll take that part off your hands.

EMAIL MANAGEMENT

no. 03 |  VIEW NEXT SERVICE

Sick of 30+ unread emails practically screaming in your face every time you open your inbox? Keeping up with emails can be one of the biggest time-sucks in your business. So let me do it for you.

SOCIAL MEDIA MANAGEMENT

no. 04 |  VIEW NEXT SERVICE

Social media marketing is the tool of the future. And for wedding photographers, it can be the key to having an inbox full of inquiries from dream clients. But for as fun as that is, the strategy part is not-so-fun. From creating IG posts to engagement to caption writing, IG reel design/editing, and more. I’ve got you covered.

WEBSITE MANAGEMENT

no. 05 |  VIEW NEXT SERVICE

As a photographer, your website is your most important portfolio and should be kept updated in order to showcase the best parts of your business. But when time is already an issue, can you find a spare minute to keep it updated? Keep me in your back pocket to give your website a refresh whenever you need it.

BLOGGING

no. 06 |  VIEW NEXT SERVICE

Not only is blogging a great way to show off your work, but it’s one of the best ways to increase your SEO and rank on the first page of Google. Hello, organic marketing! Ready to really show up? Let me handle blogging for you.

→ Fully audit your workflows and backend systems

→ Create questionnaires, lead capture forms, email templates, & brochures

→ Build out custom workflows and automations

→ Give you the full guided tour of how to use your new CRM bff


Just need a kickass CRM?

Honeybook is a platform that was designed with wedding photographers in mind. It offers everything you need to organize the backend of your business–email automation, lead capture, invoicing, and more. The issue is, it can be a bit of a b*tch to set up. Having an expert (that’s me) step in and take over your HB setup means that there won’t be anything missing in your internal systems. In this week long service, I will:

Honeybook Setup - beta pricing / $1000

Maybe you’re not ready for a full-fledged team member, but you are ready to let automations take some of the heavy lifting out of your hands.

There are no payment plans available for my monthly VA services. However, if you’re booking my Honeybook Setup service there are two payment plans available. Inquire to learn more!

Do you offer payment plans?

I truly believe that it takes time to see results and growth when implementing new strategies into your business. Transformation is like a plant–it needs nurture and care in order to bloom. I always require a 3 month minimum commitment with all of my retainer clients. If you’re not ready for that type of commitment, I recommend starting with a strategy intensive and working from there!

Is there a minimum monthly commitment?

You’re speaking my language! Part of having a collaborative process is sitting down together and figuring out which areas of your business need some TLC. We can talk this through together on a Discovery Call (fill out the form above to get one on the books).

I don’t know what I need, but I know I need support. Can you help me figure it out?

Yes! I am always looking for passionate wedding photographers to collaborate and work with. If, by any chance, we are not a good fit or I don’t have time for the coverage you need, I have a network of amazing VAs/SMMs that I will happily refer you to.

Are you currently accepting new clients?

Full disclosure: I’m not a designer. Your website needs to be done before I can come on for website management. This package includes the necessary tasks to keep it updated, like: slight formatting tweaks, and keeping your portfolio/pricing up to date. If you’re looking for a website designer I will happily send some great ones your way!

What does website management include?

ready to work together?

Let’s take the behind-the-scenes of your business from a headache to a “hell yes.”

ALL RIGHTS RESERVED | CARLA ALEXA | CREDITS | PRIVACY POLICY

HELPING YOU EVOLVE YOUR BUSINESS AND EMBRACE WHAT MAKES YOU BADASS

CREDITS

PHOTOGRAPHY - VICTORIA veneziano, aspen avenue studios

brand design & web template customization - studio romantiques

web template - seventh made

web copy - by kori whitby